Press releases as a hybrid genre

Press releases are short pieces of writing issued by companies or institutions to communicate newsworthy information the journalist community on one hand, and general public (indirectly through newspaper reporting, or, increasingly, directly making press available corporate websites) other. While ostensibly informative, also carry an implicitly self-promotional purpose, in so far as they contain comes from a source internal organization which is object release itself. This paper explores generic features investigates way codify different communicative purposes multiple receiver roles distinguish genre. Drawing Bhatia’s work genre (Bhatia 1993, 2004), building Jacobs’s preformulating (Jacobs 1999a), can be seen linguistic strategies aimed at achieving primary most ostensible purpose (i.e. getting story news with little manipulation possible part journalists), identifies set moves common genre, links them envisioned audiences It argued that occupies hybrid position along informative-promotional continuum, identification its relies much core peripheral textual features.